MySpace Launching Comedy Section
18 July 2006 (StudioBriefing)
As part of a plan to attract advertisers who ordinarily shy away from the anything-goes atmosphere of social-networking websites, MySpace.com is launching a comedy section that will feature webcasts from the national chain of Improv comedy clubs. The primary sponsor will be Pepsi-Cola North America's Sierra Mist brand. MySpace had previously launched sections devoted to movies, music and books. Several individual comedians have become virtual celebrities on MySpace, including Dane Cook who reportedly has amassed 1.34 million "friends" who view his routines on the site.
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